Guides · Updated 2026-10-23

Automated rules for ChatGPT ads

Automated rules pause a campaign when a number crosses a limit you set, for example when today's spend reaches €50 or cost per click rises above €1. OpenAI Ads doesn't offer rules like these in its API; Saperta checks them every 10 minutes on its server.

Three rules worth setting

Spend cap: pause the whole account or one campaign when today's spend reaches a limit. Useful as a second safety net next to OpenAI's daily budget.
Maximum CPC: pause a campaign when clicks over the last hours cost more than you want to pay.
Minimum CTR: pause ads that people see but rarely click.

Avoid false alarms

Require a minimum number of clicks or impressions before a rule acts, for example 20 clicks for a CPC rule or 1,000 impressions for a CTR rule. Choose whether a paused campaign comes back at midnight or stays paused until you resume it.

Know the limits

Rules can only act on the data OpenAI provides. Spend is billed late, so spend rules use an estimate and CPC rules use the latest billed hours. Spend can exceed a rule's limit; your daily budget in OpenAI remains the hard limit.

Try it with sample data

Saperta is currently free. Open the web app, create an account and tap "Explore with sample data" to see every screen before connecting your own account.

Open the web app