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Guides

Short, practical answers for advertisers running ads in ChatGPT with OpenAI Ads.

How to schedule ChatGPT ads by hour

OpenAI Ads has no built-in hour-of-day scheduling in its API. Here is how to run ChatGPT ads only at the hours that convert, and how to choose those hours.

Why OpenAI Ads shows €0 spend for today

OpenAI Ads reports clicks and impressions within about an hour but spend only once billed, usually the next day. What that means for pacing and how to estimate today's spend.

How to find your OpenAI Ads API key

Where to create an Advertiser API key for OpenAI Ads, why platform.openai.com keys don't work, and how to connect it to a tool safely.

Automated rules for ChatGPT ads

How to protect your OpenAI Ads budget with automated rules: pause campaigns when today's spend, cost per click or click-through rate crosses a limit.